Organizational dissonance: A framework to study information technologies and customer relationship management. James Kells Jr. Watson 10027/11885 https://indigo.uic.edu/articles/thesis/Organizational_dissonance_A_framework_to_study_information_technologies_and_customer_relationship_management_/10787477 Organizational dissonance: A framework to study information technologies and customer relationship management. 2014-03-17 00:00:00 Business Administration, Marketing.