University of Illinois at Chicago
Browse
Kilenthong_Pitsamorn.pdf (1.01 MB)

An Empirical Investigation of Entrepreneurial Marketing and the Role of Entrepreneurial Orientation

Download (1.01 MB)
thesis
posted on 2014-04-15, 00:00 authored by Pitsamorn Kilenthong
The author empirically examines firms’ entrepreneurial marketing (EM) practice through three essays. The first essay proposes six factors underlying EM behaviors and quantitatively examines these factors on a survey dataset called National Small Business Poll 2006. Results show that the six-factor model fits best with the data than alternative models. The second essay examines systematic relationships between firms' characteristics and firms’ EM practice. Results from multigroup confirmatory factor analysis show that the level of EM practice has a systematic relationship with firm age, but not with firm's founders. The impact of firm size on EM practice is evident when firm age is also taken into account. The third essay analyzes a relationship between EM and entrepreneurial orientation (EO), using multigroup confirmatory factor analysis and structural equation modeling. Results show that a higher level of EO leads to a higher level of EM. All dimensions of EO are also shown to independently affect different EM behaviors in different magnitudes.

History

Advisor

Cherian, Joseph

Department

Managerial Studies

Degree Grantor

University of Illinois at Chicago

Degree Level

  • Doctoral

Committee Member

Hills, Gerald Sclove, Stanley Hultman, Claes Murphy, Patrick

Submitted date

2011-12

Language

  • en

Issue date

2012-12-09

Usage metrics

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC