ChineseGiftgiving_December2010_Revision_CompleteText.pdf (205.16 kB)
0/0

Examining Chinese Gift-giving Behavior from the Politeness Theory Perspective

Download (205.16 kB)
journal contribution
posted on 23.05.2013 by Hairong Feng, Hui-Ching Chang, Richard Holt
This study examines how power, social distance, and ranking of imposition specified in Brown and Levinson's politeness theory influence positive and negative politeness strategies used in Chinese gift-giving. We utilize a 2 x 2 x 2 repeated measure within subject design. Responses from 152 Chinese were subjected to analyses of repeated measure ANOVAs. Results revealed significant main effects and interaction effects for power, social distance, and ranking of imposition on politeness strategies in Chinese gift-giving behaviors. Theoretical and practical implications of the results and future research directions are discussed.

History

Publisher Statement

Post print version of article may differ from published version. This is an electronic version of an article published in Feng HR, Chang HC, Holt R. Examining Chinese gift-giving behavior from the politeness theory perspective. Asian Journal of Communication. 2011;21(3):301-317. Asian Journal of Communication is available online at: http://www.informaworld.com/smpp/ DOI: 10.1080/01292986.2011.559257

Publisher

Taylor & Francis

Language

en_US

issn

0129-2986

Issue date

01/01/2011

Exports

Categories

Exports