Advancing multilevel alliance research: Rejoinder to commentary on Cui and Kumar (2012) and Future Directions
journal contributionposted on 2013-12-06, 00:00 authored by Anna S. Cui, Shyam Kumar
We respond to the comments raised by Nielsen (2012) in his commentary essay on Cui and Kumar (2012). While concurring with Nielsen’s (2012) observations regarding appropriate level of measurement and the importance of relational aspects of JVs, our response elaborates on how these issues play a role in a research program adopting a multilevel approach to alliances/ JVs. We also identify some further avenues and research questions.
Publisher StatementNOTICE: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, Vol 66, Issue 5, 2013 DOI: 10.1016/j.jbusres.2012.05.017