Examining augmented reality in journalism: Presence, knowledge gain, and perceived visual authenticity
journal contributionposted on 13.05.2022, 16:01 by Tanja AitamurtoTanja Aitamurto, Laura Aymerich-Franch, Jorge Saldivar, Catherine Kircos, Yasamin Sadeghi, Sukolsak Sakshuwong
This article examines the impact of augmented reality (AR) visualizations on users’ sense of physical presence, knowledge gain, and perceptions of the authenticity of journalistic visuals. In a mixed experimental design, 79 participants were randomly assigned to view three The New York Times articles on a mobile phone featuring one of three viewing modalities: (1) AR visualizations, (2) interactive (non-AR) visualizations, or (3) non-interactive, static visualizations. AR induced a greater sense of physical presence compared to the other modalities. The findings suggest that immersive properties of AR can contribute to journalism’s goal of engaging the audience. However, AR was not a superior medium for informing the participants, and the viewing modality did not have an effect on the perceived authenticity of the visuals. The findings indicate a need for more efficient ways to relay information through journalistic AR visualizations while keeping the user engaged in an immersive experience.