Promoting health sciences journal content with Web 2.0: A snapshot in time

This study examined if health sciences journals incorporate Web 2.0 technologies that can be used to disseminate journal content using tools such as RSS feeds, Facebook, Twitter, and other social bookmarking tools. The study also examined if open access journals used Web 2.0 technologies more than traditional journals. Most journals offer RSS feeds and over half allowed readers to share journal content through social bookmarking tools. Approximately one quarter of journals had Facebook or Twitter accounts promoting journal content. Traditional journals were more likely to use Web 2.0 technology than open access journals.