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A comparison of data mining methods for binary response variables in direct marketing.

thesis
posted on 2025-05-30, 16:30 authored by John James. Sparks
A comparison of data mining methods for binary response variables in direct marketing.

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Degree Grantor

University of Illinois at Chicago.

Degree Level

  • Doctoral

Language

  • en

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    Keywords

    Business Administration, Marketing.

    Licence

    In Copyright

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