Love it or hate it: Consumer resistance to global brands from a cross-cultural perspective.

thesis

posted on 2014-03-18, 00:00 authored by Elif. Izberk-Bilgin

Love it or hate it: Consumer resistance to global brands from a cross-cultural perspective.

History

Degree Grantor

University of Illinois at Chicago.

Degree Level

Doctoral

Language

en

Issue date

2006-01-01

File(s) available to UIC only. Log in with UIC Net ID to access:

https://uic.figshare.com/account/projects/71123/articles/10832450

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Categories

No categories selected

Keywords

Anthropology, Cultural.

Licence

Exports