University of Illinois Chicago
Browse

The effect of advertising puffery on message processing, attitudes and intent to purchase.

thesis
posted on 2025-05-30, 14:50 authored by Linda Louise. Dimitropoulos
The effect of advertising puffery on message processing, attitudes and intent to purchase.

History

Degree Grantor

University of Illinois at Chicago.

Degree Level

  • Doctoral

Language

  • en

Usage metrics

    Dissertations and Theses

    Categories

    No categories selected

    Keywords

    Business Administration, Marketing.

    Licence

    In Copyright

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC