The effect of advertising puffery on message processing, attitudes and intent to purchase.

thesis

posted on 2014-03-18, 00:00 authored by Linda Louise. Dimitropoulos

The effect of advertising puffery on message processing, attitudes and intent to purchase.

History

Degree Grantor

University of Illinois at Chicago.

Degree Level

Doctoral

Language

en

Issue date

1995-01-01

File(s) available to UIC only. Log in with UIC Net ID to access:

https://uic.figshare.com/account/projects/71123/articles/10884734

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Categories

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Keywords

Business Administration, Marketing.

Licence

Exports