University of Illinois at Chicago
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The effect of advertising puffery on message processing, attitudes and intent to purchase.

thesis
posted on 2014-03-18, 00:00 authored by Linda Louise. Dimitropoulos
The effect of advertising puffery on message processing, attitudes and intent to purchase.

History

Degree Grantor

University of Illinois at Chicago.

Degree Level

  • Doctoral

Language

  • en

Issue date

1995-01-01

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    Keywords

    Business Administration, Marketing.

    Licence

    In Copyright

    Exports