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The effect of advertising puffery on message processing, attitudes and intent to purchase.

thesis
posted on 2014-03-18, 00:00 authored by Linda Louise. Dimitropoulos
The effect of advertising puffery on message processing, attitudes and intent to purchase.

History

Degree Grantor

University of Illinois at Chicago.

Degree Level

Doctoral

Language

en

Issue date

1995-01-01

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Categories

Keywords

Business Administration, Marketing.

Licence

In Copyright

Exports