University of Illinois at Chicago
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Unfair Value Allocation: The Role of Data Ownership in Private Information Disclosure

thesis
posted on 2022-05-01, 00:00 authored by Jia Chen
Consumer privacy is an issue of increasing public concern. Prior research has tended to view consumer privacy in terms of personal data exposure (and the potential harms thereof, such as identity theft or embarrassment). However, the present research proposes that consumers’ concerns over disclosing their private information reflect not only data exposure concerns, but also concerns over data ownership (i.e., the ownership of the value created from their private information). We find convergent support across eight preregistered experiments that consumers express greater concerns over disclosure of their information when they perceive that they are not receiving the fair value of their private information in exchange. This research contributes to the privacy literature by identifying a relatively understudied aspect of consumer privacy concerns, offers practical implications for firms on managing users’ data, and calls attention to users’ data ownership from the legal perspective.

History

Advisor

Gal, David

Chair

Gal, David

Department

Business Administration

Degree Grantor

University of Illinois at Chicago

Degree Level

  • Doctoral

Degree name

PhD, Doctor of Philosophy

Committee Member

Parker, Jeffrey Duhachek, Adam Malter, Alan Acquisti, Alessandro Hancock, Jeff

Submitted date

May 2022

Thesis type

application/pdf

Language

  • en

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