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    • Market Uncertainty and Dynamic New Product Launch Strategies: A System Dynamics Model 

      Cui, Anna Shaojie; Zhao, Meng; Ravichandran, T. (Institute of Electrical and Electronics Engineers, 2011-08)
      New products are intrinsically associated with high level of market uncertainty, and product launches often fail because launch strategies formulated based upon prelaunch forecasts cannot accurately capture actual market ...