Now showing items 1-2 of 2
Termination of Related and Unrelated Joint Ventures: A Contingency Approach
Previous research has investigated various factors that influence joint venture (JV) termination. Yet the majority of studies do not distinguish between different types of JVs, particularly whether a JV is related or ...
Market Uncertainty and Dynamic New Product Launch Strategies: A System Dynamics Model
(Institute of Electrical and Electronics Engineers, 2011-08)
New products are intrinsically associated with high level of market uncertainty, and product launches often fail because launch strategies formulated based upon prelaunch forecasts cannot accurately capture actual market ...