10/16/07 9:15pm, Target, 1154 S Clark St, Chicago, IL
This is a collections of re-shelved products found in this particular Target store. (My larger research project involves many other corporate stores such as Wal*Mart, K-Mart, Walgreens, etc.) Installations such as these are made and left in the store. My goal is to displace the shopper/worker from their normal routine and passive acceptance of consumable products. Attention is called to the products by stripping them of their normal function as consumables and turning them into an aesthetic composition. This is caused by the organization of the objects by color (with no labels showing) instead of the normal way of display to encourage sales. I mostly use plastics in my sculptural installations because of their unnatural appearance and saturated color.