Browsing Publications - Managerial Studies by Subject "Base of the pyramid"
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Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies. (Emerald, 2015-11)Purpose – The base of the pyramid (BOP) is characterized by deep and wide poverty, which dampens market exchanges, or making/selling and buying/consuming activities. The purpose of this paper is to address the specific ...