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dc.contributor.authorTam, Leono
dc.contributor.authorBagozzi, Richard
dc.contributor.authorSpanjol, Jelena
dc.date.accessioned2011-02-28T17:03:46Z
dc.date.available2011-02-28T17:03:46Z
dc.date.issued2010-05
dc.identifier.bibliographicCitationTam, L., Bagozzi, R. P., & Spanjol, J. 2010. When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits. Health Psychology, 29(3): 284-292. DOI: 10.1037/a0019071en
dc.identifier.issn0278-6133
dc.identifier.otherDOI: 10.1037/a0019071
dc.identifier.urihttp://hdl.handle.net/10027/7346
dc.descriptionThis article may not exactly replicate the final version published in the APA journal. It is not the copy of record. The definitive version is available at DOI: 10.1037/a0019071.en
dc.description.abstractObjective: This study examined whether matching implementation intentions to people’s regulatory orientation affects the effectiveness of changing unhealthy snacking habits. Design: Participants’ regulatory orientation was either measured (as a chronic trait) or manipulated (as a situational state), and participants were randomly assigned to implementation intention conditions to eat more healthy snacks or avoid eating unhealthy ones. Main outcome measures: A self-reported online food diary of healthy and unhealthy snacks over a two-day period. Results: Participants with weak unhealthy snacking habits consumed more healthy snacks when forming implementation intentions (regardless of match or mismatch with their regulatory orientation), while participants with strong unhealthy snacking habits consumed more healthy snacks only when forming implementation intentions that matched their regulatory orientations. Conclusion: Results suggest that implementation intentions that match regulatory orientation heighten motivation intensity and put snacking under intentional control for people with strong unhealthy snacking habits.en
dc.language.isoen_USen
dc.publisherAmerican Psychological Associationen
dc.subjectsnacking habitsen
dc.subjectimplementation intentionsen
dc.subjectregulatory fiten
dc.subjectregulatory focusen
dc.titleWhen Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habitsen
dc.typeArticleen


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